Every day, we make decisions that shape outcomes - at home, at work, and sometimes, in the field.

• Take something simple: you choose to take the stairs instead of the escalator.
• A few months later, your improved fitness becomes proof of that choice’s quality.

• Or, in business terms: you approve a new product line during a market slump.
• A year later, that early move gives your company a head start when demand rebounds.

In both cases, results provide evidence about decision quality.

Whether it’s better health, saved money, or competitive advantage - outcomes tell the story.